WooCommerce Follow-Up Emails


WooCommerce follow up emails are automated emails sent in response to customer actions in your store, such as purchasing, asking feedback, or recommending products. You can set up triggers like abandoned carts, post-purchase events, and product availability prompt the follow up emails.

With the powerful and comprehensive automations available in AutomateWoo, you can create a nearly endless variety of automated workflows that will help you scale your store with much less effort. AutomateWoo allows you to create workflows composed of different combinations of triggers, rules and actions within WooCommerce.

  • Triggers determine the circumstances under which the workflow runs. An example of a trigger would be to execute an action when an order is placed.
  • Rules allow you to apply more advanced logic to workflows so that they are only triggered in certain situations. An example of a rule would be to activate the workflow only for orders whose total amount exceeds $100.
  • Actions define what happens when a workflow is activated. AutomateWoo includes a series of actions that you can customize, such as sending emails, changing order status, or, if you are a developer, defining a custom function.

Once your workflow is created, you can schedule it to run automatically at any time: immediately, after a set period, or even at a specific time or day of the week.

Attract and retain customers with marketing operations that do the hard work for you.

WooCommerce Follow-Up Emails

Automate and optimize customer communication by sending engaging follow-up emails .

WooCommerce Follow-Up Emails

Set up abandoned cart emails for WooCommerce and you’ll have a 63% chance of recovering a lost sale; Sending abandoned cart emails is one of the best ways to grow your store.

WooCommerce Follow-Up Emails

AutomateWoo Features

  • Follow-up emails : Automatically send emails to customers who purchase specific products and ask them for a review or suggest products they might be interested in.
  • Abandoned Shopping Cart – Remind customers who left items in their cart with emails that will be sent at set intervals.
  • Win back inactive customers – Target inactive customers with email marketing campaigns. Includes recommendations and special offers.
  • SMS Notifications – Send SMS notifications about any AutomateWoo triggers to clients or administrators.
  • Review Rewards – Encourage the posting of product reviews by offering discounts. Determine the discount based on the number of reviews published and the rating given.
  • Wishlist Marketing – Send a wishlist reminder via scheduled emails and notify you that a desired product is available. Integrates with WooCommerce Wishlists or YITH Wishlists.
  • Birthday Emails – Surprise customers by sending a special birthday WooCommerce email and coupon with the AutomateWoo Birthdays Add-on (purchase separately).
  • Card Expiration Notifications – Send a notification to customers before their saved credit or debit card expires. This will reduce failed payments and customer churn when selling subscriptions.
  • Custom Coupons – Create dynamic custom coupons for customers and increase purchase rate.
  • Subscription Automation: Trigger WooCommerce Subscriptions events such as status changes, failed payments, and renewal reminders.
  • Booking Automations – Send emails for WooCommerce Bookings events, such as booking confirmation or completion.
  • Refer a Friend – Increase sales through word of mouth with the AutomateWoo Refer a Friend plugin (purchase separately).
  • Automatic VIP : Reward your best customers with the VIP badge based on spending.

Reasons to use AutomateWoo

Effortless setup and management, right from the WordPress dashboard

Start sending emails immediately with the template already configured for WooCommerce transactional emails. Design emails in the popular WordPress editor that has been enhanced with variables that give you different display options to insert products and dynamic content.

WooCommerce Follow-Up Emails

Send segmented, multi-step campaigns and offer incentives to customers

AutomateWoo allows you to have full control of your campaigns. Schedule different emails to send at specific intervals or after specific customer interactions, and offer incentives through personalized coupons.

WooCommerce Follow-Up Emails

Track clicks, opens and conversions

AutomateWoo Expands WooCommerce Reporting – Measure campaign success with the wide variety of reports included in AutomateWoo. You can also see a detailed log of each email sent and the conversion recorded.

WooCommerce Follow-Up Emails

Intelligent session tracking and pre-send email capture

AutomateWoo’s session tracking technology can detect registered users even before they log in and collect guests’ emails during checkout with the common pre-shipping technique. Guest emails can also be captured from any website form, such as the newsletter signup form.

WooCommerce Follow-Up Emails

Unlimited email sending

Many services charge a fee based on email volume, but with AutomateWoo there’s nothing to fear if you go over your plan.

Adapted for developers

AutomateWoo is fully extensible and to get developers started, we have code examples in our documentation.

WPML Compatibility

Do you have to send emails in multiple languages? AutomateWoo is compatible with the popular WPML plugin.


AutomateWoo integrates with your favorite plugins and services, giving you the marketing advantage you need.

  • WooCommerce Subscriptions – Manage subscriptions in WooCommerce Subscriptions effortlessly. With AutomateWoo you can create subscription-based workflows, such as a status change or a renewal payment failure.
  • WooCommerce Memberships – Enhance WooCommerce Memberships with AutomateWoo. Create workflows that automatically send follow-up emails, reward VIP customer loyalty, and track canceled memberships.
  • WooCommerce Bookings: Integrate WooCommerce Bookings with AutomateWoo to improve your customers’ experience, reduce cancellations, or even upsell customers after they’ve made reservations with automatic confirmation or completion emails.
  • WooCommerce Points and Rewards – Set up automated workflows with AutomateWoo to reward specific customer actions and easily create complex reward actions for WooCommerce Points and Rewards . Giving points is a fantastic way to encourage loyalty.
  • WooCommerce Wishlists – Power WooCommerce Wishlists . Use custom triggers in AutomateWoo to notify customers when products on their wish list go on sale and send them reminders about items they haven’t purchased at various intervals to keep them coming back to your website.

And much more…

  • Active Campaign
  • AgileCRM
  • Campaign Monitor
  • MadMimi
  • MailChimp
  • Twilio SMS
  • YITH Wishlist

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